St Louis News

Steve Jobs on computers as bicycles for the mind



An excerpt from a 1980 presentation in which he reaches for, but doesn’t quite make explicit, the analogy that became an Apple catchphrase — and briefly provided the code name for what we now call the Macintosh. Taken from a 22 minute video donated to the Computer Museum by Regis McKenna. See here: http://www.computerhistory.org/highlights/stevejobs/

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