Podcast Summary:
In this episode, fashion designer Michael Shedd shares his journey in the fashion industry and provides valuable insights into various aspects of the business. He discusses his beginnings as a fashion designer and the challenges he encountered. Michael emphasizes the importance of branding and marketing in building a strong fashion brand, sharing his strategies for creating high-quality garments on a budget. He also highlights the significance of sustainability in fashion, and the role of e-commerce and social media in growing a brand. Additionally, Michael explores the opportunities available for fashion design students in St. Louis, encouraging them to embrace their unique vision rather than following trends. He underscores the benefits of moving to smaller cities like St. Louis, the importance of networking, and the challenges faced by young designers. Michael also discusses the affordability of St. Louis as a fashion hub and the need for more funding and job opportunities in the industry. He shares his goals, upcoming projects, favorite vacation spot, and favorite color.
Chapters:
00:00 – Introduction and Background
02:06 – Getting Started as a Fashion Designer
04:02 – Launching the First Collection
05:20 – Branding and Marketing in the Fashion Industry
08:13 – Building a Team as a Designer
09:41 – The Importance of E-commerce and Social Media
14:57 – Creating a Strong Brand Identity
24:27 – Creating High-Quality Garments on a Budget
27:39 – Practicing Sustainability in Fashion
29:24 – The Significance of E-commerce and Social Media
31:46 – Keeping Fashion Design Students in St. Louis
32:39 – Opportunities Outside of Major Fashion Cities
33:27 – The Benefits of Moving to Smaller Cities
34:38 – The Importance of Networking and Finding Your Tribe
35:44 – The Challenges of the Fashion Industry
36:30 – The Power of Social Media and Global Connections
37:10 – The Advantages of the Direct-to-Consumer Business Model
38:21 – The Affordability of St. Louis as a Fashion Hub
39:15 – The Need for More Funding and Job Opportunities in Fashion
40:40 – The Potential for Big Fashion Companies to Invest in Smaller Cities
43:00 – The Rewarding Moments in Michael Shedd’s Journey as a Designer
47:06 – Michael Shedd’s Goals and Upcoming Projects
48:35 – Favorite Vacation Spot and Favorite Color
53:10 – How to Find Michael Shedd on Social Media and Website
Michael Shead
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#FashionJourney #DesignerInsights #MichaelShedd #FashionIndustry #Branding #Marketing #SustainableFashion #Ecommerce #SocialMedia #FashionDesign #StLouisFashion #FashionStudents #UniqueVision #Networking #FashionChallenges #AffordableFashion #FashionHub #FashionOpportunities #FutureProjects #FashionGoals #TravelInspiration
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